Enter your event numbers and see ROI, net profit, cost-per-lead, and value breakdown update in real time — no calculate button needed.
Venue, catering, marketing, staff, etc.
Ticket sales, sponsorships, product sales
Estimated value of brand exposure
Partnerships, media, intangibles
ROI
50.0%
Net profit
$5,000
Cost / lead
—
Cost / attendee
—
Total value: $15,000 vs costs: $10,000
Direct Revenue
$15,000
Lead Value
$0
Brand Awareness
$0
Other Value
$0
Below benchmark
Your ROI of 50.0% compares to a typical Corporate Event benchmark of 100%–300%. Consider increasing lead follow-up, ticket prices, or sponsorship revenue to close the gap.
Benchmarks are general industry estimates. Your mileage will vary based on audience, market, and objectives.